BankMobile winning accolades for transforming customer experience

Listed amongst the top 25 banks in the country in terms of number of consumer checking accounts serviced, BankMobile has emerged as a disruptive technology in the space of online banking. The virtual banking app is a digital division of Customers Bank, which has eminent personalities including Bhanu Choudhrie amongst its board of directors.

BankMobile was recently honoured by Efma and Accenture at the fourth annual Global Distribution & Marketing Innovation Awards ceremony held at the Hilton Barcelona Hotel. It bagged Bronze award in the digital distribution category for transforming customer’s experience.

Bhanu Choudhrie

More than 200 financial institutions from 61 countries submitted over 460 case studies of innovations within 10 categories, which includes Customer Experience; Digital Marketing; Physical Distribution; Digital Distribution; Payments and Wallets; Salesforce Change Management; Big Data, Analytics and AI; Best New Service or Product; Global Innovator; and Most Disruptive Innovation.

“We are delighted to have received the Bronze Digital Distribution award from Efma and Accenture and congratulate our fellow winners,” stated Luvleen Sidhu, Co-Founder and Chief Strategy Officer of BankMobile. “This international recognition of BankMobile as an innovator proves that we are truly disrupting the industry and serve as a model to other banking disruptors worldwide. We have grown tremendously since we launched in January 2015 and look forward to using our mobile-first approach to continue to be one of the most disruptive players in the banking space.”

Established in 2015, BankMobile has been successful in achieving several milestones that include the launch of its BankMobilist College Program across 70 campuses nationwide, the establishment of BankMobile Labs, launch of BMpowered Radio featuring two weekly podcasts, and the creation of BankMobile Foundation, which awards an annual Financial Literacy Scholarship.

The online banking platform is also planning to generate approximately 500,000 new student checking accounts making it the fastest growing digital banks in the country.

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