BankMobile is America’s fastest growing mobile-first bank. It was recently honored with Bronze award in the Digital Distribution category by Efma and Accenture at their fourth annual Global Distribution & Marketing Innovation Awards ceremony held at the Hilton Barcelona Hotel. Efma and Accenture jointly organized the prestigious award ceremony.
Luvleen Sidhu, Co-Founder and Chief Strategy Officer of BankMobile proudly stated “We are delighted to have received the Bronze Digital Distribution award from Efma and Accenture and congratulate our fellow winner. This international recognition of BankMobile as an innovator proves that we are truly disrupting the industry and serve as a model to other banking disruptors worldwide. We have grown tremendously since we launched in January 2015 and look forward to using our mobile-first approach to continue to be one of the most disruptive players in the banking space.”
The award categories included customer experience, physical distribution, digital marketing, digital distribution, global innovator, disruptive innovation, big data, analytics and Al, payments, and wallets, salesforce, change management, and best new product or service. More than 460 case studies of innovations within 10 categories were submitted by 200 financial institutions from 61 countries.
BankMobile is a divison of Customers Bank, which has eminent business leaders like Bhanu Choudhrie among its board of directors. Its target audience is Millennials and middle-class income holders. The founders’ vision is to provide financially empowering experience to its customers through a digital platform. It also offers access and joint accounts to over 55,000 surcharge-free ATMs nationwide.
BankMobile has been able to reach significant milestones since its inception such as establishment of BankMobile labs, launch of BankMobilist, and nationwide college program across 70 campuses. Its aim is to transform banking sector digitally.