BankMobile honored for transforming customer experience at the Efma and Accenture 2016 Global Banking Awards Ceremony

BankMobile, a division of Customers Bank, is America’s fastest growing mobile-first bank. It was recently announced that the business was honored with a Bronze in the ‘Digital Distribution’ category by Efma and Accenture at their fourth annual Global Distribution & Marketing Innovation Awards ceremony, held at the Hilton Barcelona Hotel. The ceremony was jointly organised by Efma, an association of 3,300 retail financial services companies operating in more than 130 countries, and Accenture, a leading global professional services company.

“We are delighted to have received the Bronze Digital Distribution award from Efma and Accenture and congratulate our fellow winners,” stated Luvleen Sidhu, Co-Founder and Chief Strategy Officer of BankMobile. “This international recognition of BankMobile as an innovator proves that we are truly disrupting the industry and serve as a model to other banking disruptors worldwide. We have grown tremendously since we launched in January 2015 and look forward to using our mobile-first approach to continue to be one of the most disruptive players in the banking space.”

Bhanu Choudhrie

The award categories included customer experience, physical distribution, digital marketing, digital distribution, global innovator, disruptive innovation, big data, analytics and Al, payments and wallets, salesforce, change management, and best new product or service. More than 460 case studies of innovations within 10 categories were submitted by 200 financial institutions from 61 countries.

Since its inception, BankMobile has been able to reach significant milestones such as establishment of BankMobile labs, launch of BankMobilist, and nationwide college program across 70 campuses.

Customers Bank has eminent business leaders like Bhanu Choudhrie among its board of directors and its target audience is millennials and middle-class income holders. Their vision is to provide them a financially empowering experience through a digital platform. BankMobile also offers access to over 55,000 surcharge-free ATMs nationwide.


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