BankMobile co-founders and dynamic father-daughter duo Jay and Luvleen Sidhu recently released a book titled: ‘Why Can’t Banks Be as Easy as Uber?: BankMobile and The Real Future of Banking.’ The book is on track to be an enormous success as it became #1 International Best Seller-status on Amazon as it received an overwhelming response on USA, Australia and Germany Amazon stores in less than 24 hours. In such a short duration, the writers also ascended to Amazon’s Top 100 Authors list in Business and Money.
It has been a fantastic week for Luvleen who also made it to Bank Innovation’s top 10 “Innovators to Watch” worldwide. BankMobile’s executive team also tasted success by conducting an Investor Day at the Harvard Club in New York.
An exhaustive commentary, the book explicitly underlines the way traditional banking system is making average Americans lose billions of dollars and how, through a banking revolution, BankMobile is contributing to change that.
“What a compelling book! The banking revolution that the Sidhu’s are proposing is sure to make banking easier — and you happier.” – said Tal Ben-Shahar, PhD, New York Times Bestselling Author of Happier.
“…BankMobile offered a mobile banking app that provided basic bank accounts for real people: Checking, Savings, Personal Loan and financial education. The whole banking experience from opening an account to setting up bill pay can be done with the app. The technology they put together with their partners is far superior to that of biggest five banks in the U.S. As I write this in June 2016, my view has not changed, and the app has only improved to include more than basic banking. They now provide an easy to use advanced money management platform which gives the BankMobile customer the tools to manage and improve their financial lives. The story behind the creation of BankMobile is fascinating. It details how the banking system, in general, is broken and why the US needs bank services that are truly customer focused.” – David Gerbino, FinTech, Bank and Data-Driven Marketing Consultant, DMG Consulting.
Through the title, BankMobile gives its tribute to Uber, whose disruptive innovation the bank seeks to follow to bring about a positive change in banking industry.
BankMobile is a division of Customers Bank, a subsidiary of Customers Bancorp, Inc., a bank holding company in Wyomissing, Pennsylvania and has a board of directors that includes renowned personalities like the founder of London-based C&C Alpha Group, Bhanu Choudhrie.
100% of the book proceeds will be utilised in supporting BankMobile Foundation, that was established to urge entreprenuers and students to spread financial literacy among their peers.
‘Why Can’t Banks Be as Easy as Uber?’ can be booked on Amazon via BankLikeUber.com.