BankMobile founders’ book receives overwhelming response

‘Why Can’t Banks Be as Easy as Uber?: BankMobile and The Real Future of Banking’, a new launch, galloped towards the number one spot as it achieved an International Best Seller-status in less than 24 hours on Amazon. It received an overwhelming response in the USA, Australia and Germany Amazon stores.

The father-daughter team Jay and Luvleen Sidhu are renowned for their efforts with BankMobile and co-authored the book and leaped into Amazon’s Top 100 Authors list in category Business and Money.

Luvleen’s strategic thinking was applauded by Bank Innovator which included her among the top 10 “Innovators to Watch” worldwide. Executive team of BankMobile received its own praises for organising the successful Investor Day at the Harvard Club in New York.

Bhanu Choudhrie

The premise of the book is to tackle the traditional banking system that leads to Americans losing billions of dollars each year and how BankMobile is tackling that through a millennial-friendly approach.

“What a compelling book! The banking revolution that the Sidhus are proposing is sure to make banking easier — and you happier.” – said Tal Ben-Shahar, PhD, New York Times Bestselling Author of Happier.

“…BankMobile offered a mobile banking app that provided basic bank accounts for real people: Checking, Savings, Personal Loan and financial education. The whole banking experience from opening an account to setting up bill pay can be done with the app. The technology they put together with their partners is far superior to that of biggest five banks in the U.S. As I write this in June 2016, my view has not changed, and the app has only improved to include more than basic banking. They now provide an easy to use advanced money management platform which gives the BankMobile customer the tools to manage and improve their financial lives. The story behind the creation of BankMobile is fascinating. It details how the banking system, in general, is broken and why the US needs bank services that are truly customer focused.” –  Reviewed David Gerbino, FinTech, Bank and Data-Driven Marketing Consultant, DMG Consulting.

The founders feel their approach is close to that of Uber which revolutionised its industry as BankMobile aims to achieve the same when it comes to banking.

BankMobile is a division of Customers Bank, a subsidiary of Customers Bancorp, Inc., a bank holding company in Wyomissing, Pennsylvania and has a board of directors that includes dynamic individuals like the founder of London-based C&C Alpha Group, Bhanu Choudhrie.

Entire proceeds of the book will be donated to the BankMobile Foundation that supports entrepreneurs inclined towards the cause of spreading financial awareness.

‘Why Can’t Banks Be as Easy as Uber?’ can be ordered on Amazon via BankLikeUber.com.

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