BankMobile, America’s first absolutely fee-free, digital banking experience, shared an excellent news that Luvleen Sidhu, Co-Founder and Chief Strategy Officer, was named one of Bank Innovation’s top 10 “Innovators to Watch” worldwide. Sidhu ranked number 9 out of 44 innovators on the 2016 list, thereby making a steep climb from last year’s rank 28.
“I am delighted to be recognized once again by Bank Innovation for this prestigious list and congratulate my fellow honorees,” said Sidhu expressing delight. “Just this month, we became the largest mobile-first bank in the country with over two million customers, and we look forward to continuing to disrupt the industry. We will always be driven by our mission to help customers achieve financial freedom through our seamless digital banking experience, and look forward to continuing to grow our brand.”
Diana Asatryan, Associate Editor at Bank Innovation, created the list. Asatryan said: “In the FI vs tech game, BankMobile can proudly claim to successfully straddle both worlds. Led by Chief Strategy Officer (and millennial) Luvleen Sidhu, the branchless bank aims to win over millennials with Facebook contests, a lifestyle blog, campus trips, and frequent focus groups (comprised of millennials, of course). The strategy seems to be working: BankMobile has just announced of a two-million-customer milestone in less than two years since the official launch.
‘My mission here was to create a new standard for banking. We had to really change the model upside down, and deliver a ‘wow’ experience,’ Sidhu told Bank Innovation previously.”
Luvleen co-founded the bank with father Jay Sidhu and their managements has led BankMobile to the landmark of 2 million customers in June 2016. Thus, establishing BankMobile among the top 25 banks in the country in terms of number of consumer checking accounts.
BankMobile is a division of Customers Bank, a subsidiary of Customers Bancorp, Inc., a bank holding company in Wyomissing, Pennsylvania and has a board of directors that includes eminent personalities like the founder of London-based C&C Alpha Group, Bhanu Choudhrie.
In just 18 months, BankMobile has impressed the world with its innovations like: revealing a VIP experience, being one of the first few banks made available on Apple Watch, launching BankMobilist College Brand Ambassador Program, set-up BankMobile Technologies, launched a podcast titled BMpowered Radio with host Ash Cash, that features two times a week, and awarded its Foundation’s inaugural Financial Literacy Scholarship.