BankMobile founders’ book reaches #1 on Amazon

BankMobile, America’s first absolutely no-fee mobile and online bank, has earned its fair share of laurels in such a short span of time and is well on its way to reach 2 million customers by July. Founders Jay Sidhu and Luvleen Sidhu have also been credited with accolades for incepting such a brilliant idea.

Luvleen was  awarded Lehigh Valley Business Women of Influence – Woman to Watch Honoree in 2016, selected as a winner of New York Business Journal’s Women of Influence Awards in 2016, one of Auto Finance News’ ‘10 Executives to Watch in Auto Finance’ in 2015, and one of Bank Innovation’s ‘2015 Innovators to Watch,’ completing a set of well renowned honours.

Jay, over his rich banking experience has also received several nods like the 2016 Ernst & Young FinTech Entrepreneur of the Year, Financial World’s CEO of the Year, Turnaround Entrepreneur of the Year, Large Business Leader of the Year and many more.

Bhanu Choudhrie

Another great achievement for the father-daughter duo came when their co-authored book ‘Why Can’t Banks Be As Easy As Uber? BankMobile And The Real Future Of Banking’ topped the charts in 12 different categories in the USA Amazon store, achieving #1 Best Selling-status in Australia, and making it onto the Top 100 Authors list in Business and Money, all in less than 24 hours.

The business model of BankMobile closely resembles that of Uber and Airbnb, both revolutionising their respective industries, just like BankMobile promoted disruptive innovation in the banking industry.

‘Why Can’t Banks Be As Easy As Uber? BankMobile And The Real Future Of Banking’ dives deep into the banking system and explains what’s wrong with the traditional ways that burden Americans with billions of dollars and eventually shares tips that can help save money in this system. Readers will realise how costly their bank is and how BankMobile can help them through fee-free, financially empowering and hassle-free banking by fighting for the consumers.

Sensational reviews have flowed in and big names such as Tal Ben-Shahar, New York Times Best-Selling author of Happier has said: What a compelling book! The banking revolution that the Sidhus are proposing is sure to make banking easier—and you happier.

Mary Wisnieswski, editor and journalist for American Banker said: ‘Why can’t banks be as easy as Uber?’ shines a damning spotlight on the way in which antiquated bank models profit off of their poorest customers.

100% of the book sales will be invested in BankMobile Foundation, set up to support entrepreneurs and students who urge financial literacy among their peers.

To buy the book visit:

Customers Bank is a subsidiary of Customers Bancorp, Inc., a bank holding company in Wyomissing, Pennsylvania and has an illustrious board of directors that includes the founder of London-based C&C Alpha Group, Bhanu Choudhrie.


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