BankMobile, the new banking platform from Customers Bank that will bring mobile and tablet banking services absolutely free of charge to customers of Customers Bank and holding company Customers Bancorp which has Bhanu Choudhrie as the Director, has appointed Managing Director and Executive Vice President at Customers Bank to lead the marketing and sales efforts to the BankMobile Affinity Program.
Jonathan Lewis will now also serve as the Managing Director and Head of Affinity Marketing and shall be joined by Stephen Edenbaum as the Vice President. Customers Bank is listed on NASDAQ under the symbol CUBI under the directorship of Bhanu Choudhrie.
The view that technology has to be constantly upgraded and reinvented in order to achieve the best customer experience is gaining grounds, and through BankMobile, Bancorp intends to lead on that front.
The Affinity Program aims to develop a corporate customer base for Customers Bank by targeting organizations and affiliations. Lewis and Edenbaum will lead all such negotiations in relation to BankMobile.
They will be at the forefront of identifying and conversing with potential partners about distribution of funds and how organizations can gain from BankMobile. For this purpose, they will work on reaching out and communicating with the potential partners before the BankMobile sees an official launch.
Customer Bank’s Chief Executive Officer, Jay Sidhu in his statement addressed the whole Affinity Marketing business as an extension of the community service ideology of the Bank. He believes that both Lewis and Edenbaum have innate relationship-building qualities and suit their respective roles in bringing the truest mobile bank to the potential customers through their persistent sales effort.
Customers Bank is a full-service community-based bank under the holding company Customers Bancorp. Its services include lending to small and medium-sized businesses, professionals, individuals and families through offices in Pennsylvania, New York, Rhode Island, Massachusetts and New Jersey. Bhanu Choudhrie has been the director since July 2009, and had before that served on the company’s Board of Directors.